Industry Ventures

Industry Ventures is a well known venture capital firm with offices in San Francisco and Washington DC, working with big names like Twitter, Facebook and Alibaba. The came to me looking for visual refresh that better aligned their quality and expertise with the investments they work with.

Their current branding needed refinement and a new color pallet that replicated well on various mediums. Their website lacked depth and structure to build a solid case for what made Industry Ventures different.

I started with refining the brand. This was an exciting opportunity for me to focus on very specific details, enhancing the brand with every curve and letter. We worked though many variations of shapes and color pallets, careful not to stray too far from the original. Overall, we wanted to elevate the brand to visually stand alongside the multi-billion dollar companies they work with.

Next, I began to break down their website content. I wanted to know and understand everything about Industry Ventures. I broke the content down into sections and began to wireframe out an experience. I wanted users to flow from one page to the next, easily grasping the content of a typically complex business.

After testing the wireframe prototype, I began to apply the new branding to the website UI, designing out the entire site. During development, I also worked on a new brand kit including new business cards, letterhead, powerpoint templates and more. After the website was launched, I also worked on a new email template for their marketing campaigns.

I started with refining the brand. This was an exciting opportunity for me to focus on very specific details, enhancing the brand with every curve and letter. We worked though many variations of shapes and color pallets, careful not to stray too far from the original. Overall, we wanted to elevate the brand to visually stand alongside the multi-billion dollar companies they work with.

This project taught me how much I love refinement. As one of the few clients I’ve worked with that didn’t want a complete overhaul, I was able to focus on small improvements that took the brand to the next level. The result was a successful project that didn't catch anyone off guard. Instead, people noticed the refinements we made and saw the value in the design process.